Don Cooper—The Sales Heretic™

Don Cooper—The Sales Heretic™

Denver, Colorado 80112


Your people face increased competition, tightened budgets, and ruthless discounters. They don’t want generic advice (that they’ve heard before)—they want specifics that are applicable to THEM. Don’s highly customized programs are tailored to YOUR industry, products, services, strengths, and challenges, resulting in practical ideas and insights your people can apply immediately.

Do you want your people to:
• Differentiate themselves from the competition?
• Close sales faster?
• Sell at higher prices?
Then you want The Sales Heretic™!

“I’ve used Don’s techniques for the past year and have increased sales by 30%!”—Darren F, Pacific Boatland

“Thanks to the marketing tools you gave us to promote the event, we set an all-time attendance record!”—Tracy T, Longmont Chamber of Commerce

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Speaker/Presentation Services


Denver, Colorado 80112

More About Don Cooper—The Sales Heretic™

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Whether you need a keynote speech that’s both entertaining and insightful, or a custom half-day, full-day, or even multi-day sales training seminar, Don Cooper—The Sales Heretic™—is your answer. 

Having spent more than three decades in sales, marketing, management, training, and customer service, Don brings real-world experience to his fast-paced, high-content presentations. Audiences rave about his energy, his humor, and his ability to apply original, cutting-edge ideas to their specific challenges.

“A must-see! Best 1-hour sales tools presentation I’ve attended!”—Bradley Nathan, American National Bank

His most popular programs include: 
• The Myth of Price: Why you should charge more and how to do it
• Why Should I Choose You? How to be the obvious choice
• Think Positively, Sell Negatively: A counter-intuitive approach to boosting your sales
• The Power of Free: How to sell more by giving things away

“Loads of wonderful info—didn’t want it to end!”—Rebecca Gasaway, Budget Rent a Car

When you hire Don, you’re in good company. You’re joining some of the world’s top businesses and associations who have benefitted from bringing in Don as a speaker, trainer, or consultant. Here are just a few of them:

• American Cancer Society 
• Bloomberg 
• Bombardier 
• Brunswick
• Comcast 
• Costco 
• Great-West Financial
• Harley-Davidson
• Hot Spring Spas
• International Wood Products Association
• Johnson & Johnson
• Las Vegas Chamber of Commerce
• Loomis 
• Marine Retailers Association of the Americas
• Nissan Canada
• Scuba Schools International
• Yamaha Motor Corporation

Who IS This Guy?

Let’s be honest. 

You really don’t care where Don was born, where he went to school, or what his degree was in. You don’t care about his awards, the organizations he belongs to, or the number of publications in which his articles have appeared. 

When it comes down to it, there are only three things about Don you really care about: 

1. Does he know what he’s talking about? 
2. Will my audience enjoy hearing him? 
3. Can he help them produce real results? 

All fair questions. Here are your answers:

1. Don’s sales career started at age seven, selling seeds and greeting cards door-to-door. Through high school, college, and beyond, he sold both products and services, to consumers and businesses. His last “real job” was with a Washington, D.C. delivery company that—under his leadership—grew by an average of 38% a year. So he definitely knows sales. 

“Don's mastery of the subject matter really gets the point across.”—Martin Cooley, Network Computing Technologies

2. However, knowing a lot about a subject doesn’t make a person a great speaker. You’ve probably suffered through presentations by people who were clearly experts, but were so boring you had to fight to stay awake. 

Fortunately, Don also brings a performer’s background to his presentations. He has acted on stage and film, appeared in the Ringling Brothers, Barnum & Bailey Circus, and even performed at the legendary comedy club, The Improv. This experience contributes to his ability to connect with audiences, keeping them entertained and involved for hours at a time.

“He kept my attention for the entire day and left me wanting more!”--Kelly Scarzaquez, Anacortez Diving & Supply

3. By combining his sales expertise and performance skills with intensive research, Don delivers programs that are industry—and even company—specific. So audience members get unique insights and practical, relevant tools they can use immediately to increase their sales. Which is why Don is typically the highest-rated speaker at conferences and why his corporate clients often bring him back again and again. 

“You were a big hit at our WACE conference, receiving the highest rating of all of our general session speakers.”—Dave Kilby, Western Association of Chamber Executives

Are you satisfied simply doing what everyone else is doing? Or do you want to do something different?

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