The saying goes “April showers bring May flowers,” but for event vendors, those early spring raindrops often mark the final countdown before the busy season blooms. Whether you’re a caterer, photographer, rental company, or insurance provider, now’s the time to make sure you’re prepped, polished, and ready to thrive.
Here’s how to nurture your business so you’re in full bloom in May.
1. Refresh Your Online Presence (and Your First Impression)
Give your digital presence a spring cleaning. Many planners are finalizing spring and summer events right now, so your website, listings, and social platforms need to shine.
- Florists: Showcase seasonal arrangements and recent events that highlight your freshest designs.
- Transportation providers: Make sure your fleet info, pricing, and contact options are easy to find online.
- Beauty & wellness pros: Update portfolios to reflect trending hair, makeup, and wellness services for weddings or corporate galas.
- Event & venue management software: Promote new features or spring updates that streamline operations for planners.
Pro Tip: Add fresh photos and client testimonials to boost credibility and appeal.
2. Plan for the Weather (and the Unexpected)
Spring events are full of surprises, from weather delays to last-minute changes. How you handle the unexpected can set you apart.
- Rentals & décor providers: Build flexibility into your delivery schedules and offer weatherproof options for outdoor events.
- Audio/Visual teams: Test gear in wet/humid environments and ensure backup equipment is readily available.
- Event insurance vendors: Emphasize coverage options for cancellations or weather-related disruptions.
- Event management pros: Offer pre-event checklists and contingency plans to reduce stress for your clients.
Remember: Vendors who anticipate client needs during unpredictable spring weather become trusted heroes when things don’t go perfectly.
3. Plant Seeds for Future Bookings
While May kicks off peak season, many planners are already looking ahead to summer and fall. Use this slower moment to nurture leads and repeat clients.
- Event marketing & promo product companies: Offer branded giveaways or swag kits tailored to summer corporate events or festivals.
- Speaker & presentation services: Reach out to conference organizers now to secure early bookings for fall events.
- Photographers & videographers: Run a spring mini-session promo to attract clients and generate future referrals.
- Revenue-generating services: Provide tools to help venues or planners increase ticket sales, monetize add-ons, or streamline payments.
Start small: The work you put in now can blossom into unexpected opportunities later in the year.
4. Spruce Up Your Systems
Before your calendar is fully booked, take time to audit your tools and workflows.
- Are your contracts and invoices clear and streamlined?
- Is your client communication process (emails, reminders, follow-ups) consistent?
- Do you have backup vendors or partnerships in place in case of emergencies?
Spring clean your business: Smooth processes make room for more creativity and better service when things get busy.
5. Celebrate the Season with Intention
Now’s your time to shine. Whether you’re on-site at events or behind the scenes powering them, you’re essential to the success of every celebration.
Because April showers don’t just bring May flowers — they bring new clients, glowing reviews, and your biggest season yet.