In today’s digital-first world, video marketing has become a critical tool for businesses looking to stand out—especially in the competitive event industry. For event vendors, video provides a dynamic and immersive way to showcase your services, giving planners and clients a vivid sense of what you bring to the table.
Whether you’re a caterer, florist, AV technician, or rental company, video can highlight the unique elements of your offerings, demonstrating the quality, creativity, and professionalism that set you apart.
Why Video Marketing Works
Video content consistently outperforms other formats when it comes to engagement and brand visibility. According to a statistic posted by CreatorKit, “52% of business owners say that video marketing has generated better ROI than any other marketing content.” For vendors, video creates an authentic connection with potential clients by visually demonstrating your expertise and capabilities—something text and photos alone can’t convey.
Levitate Media further highlights video’s impact, noting that “81% of marketers say video has helped them directly increase sales.” From showcasing your designs in action to illustrating the seamless execution of past events, videos allow prospective clients to envision the value you’ll add to their event. In an industry where first impressions matter, video marketing has become a must-have.
Types of Video Content to Capture
Here are several ways to leverage video marketing to showcase your services effectively:
- Event Highlight Reels: Compile footage from past events to create a vibrant highlight reel. Showcase your work in action—tablescapes beautifully set, guests enjoying gourmet dishes, or stunning floral installations that wow attendees. These reels let potential clients see the results of your efforts and imagine how their own event could look. See Example
- Behind-the-Scenes Videos: Clients love seeing the effort that goes into making their event special. Capture behind-the-scenes moments of your team setting up, arranging floral centerpieces, preparing delicious dishes, or testing AV equipment. This provides transparency and builds trust while demonstrating your dedication and expertise. See Example
- Customer Testimonials: A satisfied client speaking on video can be incredibly persuasive. Pair their words with clips of the event you executed for them to create a compelling narrative. This type of content reinforces your credibility and helps build trust with new prospects. See Example
- Demonstration Videos: Highlight your products or services in action. For example, caterers could film the preparation of a signature dish, while rental companies might showcase how their equipment transforms a venue. These videos allow viewers to see the impact of your services firsthand. See Example
Video Production Options
Depending on your budget and resources, several video production options are available:
- Outsource by Hiring a Professional: For a polished and high-quality result, hire a professional videographer. Their expertise in lighting, editing, and storytelling can elevate your video, making it a standout piece that reflects the quality of your services.
- In-House with Your Team: With today’s high-quality smartphone cameras and free editing tools like CapCut and iMovie, creating in-house video content has never been easier. Capture real moments during events to create authentic, relatable videos that connect with viewers.
- Collaborate with Clients: Some clients may already have event photographers or videographers on-site. Partnering with them to get footage of your services in action can provide valuable content for both parties.
Distribution & Promotion
Once you have your video content, sharing it across the right platforms is key to reaching your target audience. Consider posting final videos on:
- Social Media Platforms: Share clips on YouTube, Instagram, TikTok, or LinkedIn to reach event planners and potential clients where they spend their time. Instagram Reels and TikTok, for example, are great for short, engaging highlights of an event. 63% of marketers said this is the most effective way to promote video (Hubspot).
- Your Website and Landing Pages: Include videos on your website and on your profile on vendor directories like Unique Venues Marketplace, providing prospective clients with an immediate sense of your capabilities. 47% of marketers said this is the most effective way to promote video (Hupspot).
- Email Campaigns: Include videos in your email campaigns to increase engagement. Emails with embedded videos can increase engagement rates and provide an additional touchpoint to help convert leads into booked clients. 36% of marketers said this is the most effective way to promote video (Hubspot).
Final Thoughts
Event planners and clients are drawn to businesses that can clearly showcase their expertise and vision. Video marketing not only highlights your services but also creates a memorable impression that sets you apart from the competition. Whether professionally produced or captured in-house, a strong video strategy can be the key to winning more business and building lasting relationships in the event industry.
Our team at Unique Venues Marketplace is dedicated to supporting your marketing efforts! One way we do that is by executing professional video services for our clients.